Oneline Event
LANDING PAGE & SERVICE JOURNEY
Online event to discuss employability and employee outplacement within the pandemic.
ROLE
UX, UI, Visual Design, Branding
DATE
2020
TOOLS
photoshop, sketchbook, pencil, figma, Miro
DESIGN CHALLENGE
Create a company to hold an online event and discuss employability in pandemic times. The company needed a brand, social media profiles and content and a website to hold the event.
DELIVERABLES
hi-fi prototype, branding, social media pack, website
UX DESIGN / UI DESIGN / VISUAL DESIGN / BRANDING
context & topic
The project started with the definition of the main topic, we wanted to organize an event that would have a direct impact on people's lives during the global pandemic. One of the main challenges at the moment was the increase in unemployment and the professional profile changes for new job positions. We then chose to address the issue of employability and job placement in times of crisis. The idea was to bring practical actions and tips to help people.
Our event became a webinar focused on people looking to reposition themselves for the job market, giving information and tips for online interviews, how to use Linkedin to boost networking and find job opportunities, among other related content.
data
The research process started by using main key-words to collect data from our potential users.
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As a free online event, we expanded our research to the whole country. The first images shows the comparison between states and key-word frequency and the second image shows which questions were asked related to the key-words.
We searched for words such as "professional relocation", "linkedin profile" and "job interview". The results could show us our users' main device, age range, interests and related searchs revolving our main topic.
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The images show that our users' preferred device is mobile, majority 25 to 55 years old and looked for ways to prepare for interviews and how to set up a Linkedin Profile.
Data also showed us our users careers so far, relationship status, education level and other liked pages on facebook.
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Our users were mainly married, with university degree and with careers on administration, sales and health.
research
Our team released a online survey to validate the data collected and acquire more information to base our personas.
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The questions were about demographics, habits, education, professional life, challenges faced during the pandemic, content consumed, technological knowledge and future goals.
20 questions / 56 answers
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Majority of female users;
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25-55 years
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Living with parents or relatives, no children
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Enjoy movies and series as well as outdoor activities
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Have university education and more than half with specialization
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Currently employed, but many cases of unemployment due to covid crisis
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Classify themselves >6 out of 10 for technology mastery
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Future goals: open a business, finish/start courses, career changes
personas
Based on the data collected along with the online survey, we identified 3 personas and 1 empathy map for each in order to better understand our users and their needs.
Manuela is a bright extroverted young woman with good education. She is keen on social media, movies, series and friends. She is looking for financial independency and she would love tips on how to adapt better for home office opportunities.
Felipe loves family environment and outdoors activities. He is a business veteran that feels like he is getting behind with all changes happening in the professional market. He would like to have recommendations on how to empower his professional profile to catch up with younger professionals.
Ricardo is a civil engineer on his way to finish his post-graduation. He studies investments and entrepreneurship so he can start his own business. Ricardo believes a strong networking is important for his career and he is looking for ways to update his Linkedin profile to make connections.
user journey
To identify our users' touch point before, during and after our product and event, we created a User Journey. The journey shows how user can use a variety of places to find similar content, such as Google, Linkedin, books, articles, lives and others. Some of those can lead to good information, but the user needs to organize all that was found and distinguish which ones are reliable and don't require extra payment.
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Our product offers a free reliable alternative with information brought by authorities on the subject, focusing solely on our users' needs.
branding
Based on our users' personas and data collected, we started the process to create Oneline's rebrand design and visuals that would compose our digital product. The branding included a new logo, colors, typography, imagery and social media templates.
Logo
Colors
#d9d9d9
#141457
#e61b72
#a81fba
gradient
Typography
Lato
Aa 123
H1 - 48 px
H2 - 32 px
H3 - 24 px
Paragraph - 16px
Social Media
wireframes
As it was an intensive course and it was meant for the teams to work under pressure, we had little time to come up with the final design. I've decided to go straight to the digital wireframes, using my previous knowledge on landing page and fast prototyping.
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The wireframe was sent to the development team so they could start the page's structure while I worked on the high fidelity prototype.
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The responsiveness was a team effort between the developers and myself. As time was short, we worked together on videocall to figure out the best ways for users to enjoy the page on mobile.
final design
outcomes in 1 week
86,53
NPS
917
page access
302
views
76
page performance
takeaways
For a 1-week project, the event was a success. We had an engaging audience and great content coming from our guests. We were able to create a complete event in a short amount of time with a very low cost but with great impact on people's lives.
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From the design perspective, it was a real time&pressure challenge, as we had to go through a complete UX/UI process in just a couple days . Luckly, I had an amazing team with me and the work flow was fun and exciting.
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I've learned a lot about collecting a analyzing data for UX purposes and how to use all this information for human-centered decision-making. Understanding our users was vital for the success of our event (: